Distracted Driving Videos
Distracted Driving Prevention - What Will It Take?
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Text: What will it take to reduce distracted driving?
Brian Mixon, Middle Georgia Law Enforcement Liaison, Governor's Office of Highway Safety, State of Georgia.
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BRIAN MIXON: As far as a legislative solution to distracted driving. I think in the same way that travelers is trying to bring more stakeholders involved like the business community or individual preferences. The reality is it's going to have to change our culture.
There's not a law that's going to change anything. I mean, there are a lot of things that are illegal that we still struggle with as a society. As a society, though, the really biggest part of this whole thing is we have the ability to change it.
This is not like some type of sickness or disease that is going to take years of development. We have a solution today. As an individual person, as a driver, as a community. We can stop this. It's completely avoidable, 100% avoidable. All we have to do is make a decision to be a part of the solution, not the problem.
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Every Second Matters (service mark). Travelers Institute (registered trademark), Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Important takeaways from "3 Seconds Behind the Wheel"
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Text: What was an important takeaway from making the distracted driving documentary, '3 Seconds Behind the Wheel?' A woman wears an indigo jacket in front of rows of stadium-style seating. Text: Jennifer Boyd, Producer, Director and Writer, '3 Seconds Behind the Wheel.'
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JENNIFER BOYD: When I was researching Three Seconds Behind the Wheel, I started talking with scientists who really understand how the brain works. And realized the level of distraction caused by notifications coming into our phones. So the one thing that I've done-- and we do address this in the documentary-- but that has significantly improved my life is that I have shut off all of my notifications.
Now starting to understand the brain science and our innate desire to respond to things coming in from people liking or asking us questions or wanting something from us. It's very irresistible. It's almost out of our control.
And I've just found that my stress level and my quality of life has improved by simply shutting off notifications and answering on my own terms. I'll still answer a lot, but I do it when I'm able to do it rather than being tempted to do it all of the time, no matter when and what I'm doing.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Reducing distractions - What are the strategies?
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Text: How can drivers reduce distractions behind the wheel? A man in a suit faces us in an empty sports stadium. Text: Pat Gee. Senior Vice President, Claim, Travelers.
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PAT GEE: The first thing we need to do is be more planful before we take our trip. Set up the nav systems. Get the music ready. The other thing is, software like Do Not Disturb on our smartphones can really help in keeping us from interacting with our technology during our trips.
And make certain that there's no expectation that employees respond while they're out on the road. And the last item is, we need to speak up. A little bit of friendly peer pressure from our friends, from our family will help draw attention to this, just like we did years ago when we were trying to increase seat belt utilization, which is now north of 90%.
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Logos: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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PRESENTER: Learn more at travelersinstitute.org.
Pedestrians & distracted driving - Who's at fault?
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Text: Why are pedestrians important in the conversation about distracted driving? A man in a dark blue suit stands in front of rows of stadium-style seating. Text: Eric Jackson, Ph.D. Director, CT Transportation Safety Research Center; Associate Research Professor, University of Connecticut.
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ERIC JACKSON: A lot of what we're seeing is a lot of the pedestrians are distracted, so pedestrians are walking out into cars, looking at their phone, or talking to somebody beside them. So it may not always be the driver's fault. A lot of times it could be the pedestrian’s fault.
But we also do look at the drivers to see as drivers pull up to these intersections, are they pulling out their phones? Are they checking their emails? Are they not looking at the pedestrians that are crossing the roadway? And is that causing some of the issues that are happening as well? So it's a twofold problem and really looking at is it the drivers or the pedestrians or in reality, it's probably a combination of both.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Ontario Provincial Police tackles distracted driving
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Text: How is the Ontario Provincial Police addressing distracted driving? A man stands in an event space, wearing an armored police vest and uniform. Text: Gord Keen, Provincial Constable, Ontario Provincial Police.
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GORD KEEN: Well, the OPP has been working hard to deal with distracted driving. It's considered one of our big four items, along with impaired driving, lack of belt use, and aggressive driving. And we spend a lot of time. We have different campaigns over the course of the year to address distracted driving. And we've also begun a lot of education campaigns so that people really start to understand the problems that can be created when they're distracted while they're driving.
We do a lot of creative enforcement and education. Some of our enforcement involves plainclothes vehicles, using transport trucks so that we can see into vehicles so we can actually get better evidence of distracted driving, and things like that on the enforcement side.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (trademark). Travelers Institute (registered trademark). Travelers.
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PRESENTER: Learn more at travelersinstitute.org.
Distracted driving - Why Travelers Canada is involved
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Text: Why is Travelers Canada taking on distracted driving? A woman wears a dark outfit, standing in an event space as people bustle around behind her. Text: Heather Masterson, President and CEO, Travelers Canada.
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HEATHER MASTERSON: So, in Canada, like the US, distracted driving is on the rise. The last five consecutive years we have steadily increased our number of fatalities on Canadian roads. Today, the number of fatalities as a result of distracted driving has exceeded what we would see for speeding or even impaired driving.
So, this is truly a problem. Our research tells us that 90% of Canadians understand the rules and the regulations associated with distracted driving. It also tells us that 69% of Canadians feel that distracted driving is a real problem. However, only 24% recognize that it's our problem as individuals. So, there's a gap between the facts and awareness, and we are committed to closing that gap.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (trademark). Travelers Institute (registered trademark). Travelers.
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ANNOUCER: Learn more at travelersinstitute.org.
Defining different distractions
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Text: What types of distraction can occur while driving? A woman stands in an event space wearing a dark blazer and top. Text: Pam Fuselli, Vice President, Knowledge Transfer and Stakeholder Relations, Parachute Canada.
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PAM FUSELLI: We've got three different kinds of distraction on the road. So you've got visual, that's what people usually think about. You've got manual, so changing the radio station or reaching for something in your purse with your hands. And then you've got cognitive distraction. And all of those can happen at the same time.
You can be looking somewhere, trying to tune the radio station, and thinking about something else. So, there's distraction also that is internal to the vehicle, as well as external distractions. So, there's a lot happening and a lot that people need to pay attention to when they're driving.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (trademark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
TrueMotion and the Mojo app
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Text: How can the Mojo app help combat distracted driving? A man wearing a button-up shirt stands in a park. Text: Joe Adelmann. Co-Founder and VP of Operations, TrueMotion.
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JOE ADELMANN: The Mojo app is a fun app that allows you to win rewards for driving distraction free. So Mojo basically tells you about your driving behavior. It gives you feedback, and lets you win rewards if you drive safely, and it allows you to compete with your friends to see who's the safest driver.
We recently conducted a survey of Mojo users. And we found that over 90% of people not only paid more attention behind the wheel after using Mojo, but they actually reduced their distracted driving.
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Logos: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: | Learn more at travelersinstitute.org.
Understanding distracted driving
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Text: How serious of an issue is distracted driving? A man wearing a button-up shirt stands in a park. Text: Rafi Finegold. Vice President, Product and Experience, TrueMotion.
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RAFI FINEGOLD: Distracted driving is a really big issue. And it's a silent killer because it happens slowly, and individually, we don't get the feedback very quickly. So, when we're using our phone, there's a low probability that that's going to cause an incident. But when you have hundreds of millions of people around the country doing low probability incidents, it adds up to a big impact.
And you're talking on the order of 3,000 plus fatalities a year, 400,000, 500,000 plus injuries caused by distracted driving. And those numbers that's, like, the best official numbers, but those are significantly understated because it's hard to measure it.
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Logos: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Misconceptions about distracted driving
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Text: What are the biggest misconceptions about distracted driving? A man wears a dark gray suit outside a windowed building. Text: Daniel Findley, Senior Research Associate, Institute for Transportation Research and Education, North Carolina State University; NC Vision Zero.
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DANIEL FINDLEY: We think of hurricanes. We think of tornadoes, shark attacks as being these life-altering events. And they are if they do happen, but they're extremely rare. What's very common, though, are motor vehicle crashes and that we're in a motor vehicle or near motor vehicles usually on a daily basis.
And so we combine that exposure with complacency. And so I think that complacency is what leads to a lot of distracted driving. I've driven safely for many years. I can do this. I'm in control. I can text and drive. I can be distracted and still drive there safely.
And that's just not the case. The data shows that we can't multitask. And if you're operating a motor vehicle, you need to dedicate all your attention to that motor vehicle and not on a phone, the radio, or some other instrument in your vehicle.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Every Second Matters | Raleigh, North Carolina
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Text: Travelers Institute (registered trademark) Every Second Matters (service mark) Symposium, North Carolina State University, Raleigh, NC. People pass outside a windowed campus building. A sign near the entrance reads, Talley Student Union. On an event sign, The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers. WELCOME. Monday, November 6, 2017. Water bottles have the Every Second Matters icon. People in name tags chat inside. Joan Woodward wears pearls and a pink blazer, standing behind a podium. Text: Joan Woodward, President, Travelers Institute; Executive Vice President, Public Policy, Travelers.
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JOAN WOODWARD: The Travelers Institute is the public policy, educational, informational arm of the very large Travelers Insurance Company. We develop this Every Second Matters campaign because we saw some very alarming statistics in our data.
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A man wears a dark blue suit behind the podium. Text: Jeff Haney, Chairman, Independent Insurance Agents of North Carolina; Partner and President, CM Solutions.
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JEFF HANEY: We talk about statistics that are on slides behind us. And you can hear and see the numbers and fill the numbers, but it's a totally different story when you have to go sit down with a client who is probably a friend of yours in the community where you live and work and talk to them about how someone in their family, because they were driving distracted killed another individual.
We all say, it'll never happen to us. And I can tell you that everyone that's ever been in that unfortunate situation will always say, I never thought it could be me. But it only takes a few seconds, and you change people's lives forever.
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Another man in a plaid shirt holds a presentation clicker on stage. An obscured, washed-out presentation screen hangs behind him. Text: Joe Adelmann, Co-Founder and VP of Operations, TrueMotion.
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JOEL ADELMANN: Motor vehicle accidents are the number one cause of teen deaths. And granted, that's all motor vehicle accidents, but distraction is making up a bigger part of that. But it's not just teens. It's everyone. It's all of us. And there are a number of surveys that have been done, which these numbers show here. They basically say, we all think distraction is a problem, but we don't think it's us. We think it's other people. And I think that's an attitude that we need to change if we're going to make a difference here.
MICHAEK F, KLEIN:
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A man in a dark suit and name tag sits on a panel with others, in front of a repeating Travelers Institute backdrop. Michael F. Klein, Executive Vice President and President, Personal Insurance, and Head of Enterprise Business Intelligence and Analytics, Travelers.
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Consecutively in 2015, 2016, and now year to date in 2017, when we look at our cause of loss claims data at the Travelers, we see an increase in distraction as a cause of loss in the accidents that are causing our claims.
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A woman on the panel wears a dark blue top. Text: Jenny Burke, Senior Director of Advocacy, National Safety Council.
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JENNY BURKE: Just drive. When you get in your car, just drive your car. Do not pay attention to the other things that are going on in your world. And the more you can tell people no, the more you can take those phones out of people's hands, the more you can just focus on the actual task at hand, the safer you're going to be, the safer the roadways are going to be.
AUBIE KNIGHT:
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A man in a gray suit sits on the panel. Text: Aubie Knight, Chief Executive Officer, Independent Insurance Agents of North Carolina.
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What we have heard from certain members of the law enforcement community here in North Carolina is that even though there is a law on the books in North Carolina that prohibits texting while driving, the fact that you can still legally make phone calls with the phone in your hand makes it almost impossible for the no texting law to get enforced. What we're looking at and what we're supporting is a hands-free bill in the state of North Carolina.
JING FENG:
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A woman in a dark outfit sits on the panel. Text: Jing Feng, Assistant Professor, Department of Psychology, North Carolina State University.
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In the past decades, research mostly focused on what we call external distraction like reading a phone or taking a photo or put on cosmetics. However, there's another type of distraction called internal distraction. We tried to understand when these internal distractions, such as driving while mind wandering and daydreaming occur and as well as what are the potential impacts on driver performance.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Leading by example to help prevent employee distracted driving
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How can employers model responsible driving behavior? A man in a dark suit stands outside in a walkway. Text: Chris Hayes, Second Vice President - Transportation, Risk Control, Travelers.
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CHRIS HAYES: Employees will follow the leadership in what they do from a risk management standpoint, a safety standpoint. So documenting a distracted driving policy is one thing. Consistently following it is something else. So if I'm an employee and my manager calls me and expects that I'll take the call while driving, that sets the tone. That says that while we have one written rule, the reality is something else.
Any time someone is driving on behalf of another organization, a company, a nonprofit, a university, they are driving on behalf of that organization, and so the liability is carried with that driver, even if they're driving their own vehicle. And it's not just the liability, it's also the employee’s safety. The leading source of workplace injuries and the leading source of workplace fatalities is driving on the job.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Creating a driving safety culture at work for distracted driving prevention
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Text: How can employers help to reduce distracted driving? A man wearing a suit stands outside a building. Text: Doug Rieder. Chairman and Partner, Sterling Seacrest Partners.
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DOUG RIEDER: We believe this is all about a safety culture. And the driving and the distracted driving component really needs to be an integral part of an overall safety culture. And we work with a lot of construction companies where safety is just a crucial daily focus.
And what needs to happen is it needs to be ingrained in the culture. And the leaders need to talk about it regularly. They need to do regular training. They need to do, we think, rewards and incentives and also some penalties as a result of failure to adhere to safe practices or probably an order in order to get it ingrained in the company culture. That's where it's successful. If all it is lip service and there's never any enforcement or there's never any rewards for it, it's hard to make it stick.
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Logos: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Reducing roadway fatalities with the road to zero coalition
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Text: What is the Road to Zero Coalition? A woman wearing a suit stands outside a building. Text: Jane Terry. Senior Director, Government Affairs, National Safety Council.
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JANE TERRY: The Road to Zero is a coalition that's led by the National Safety Council and the United States Department of Transportation with a focus on getting to zero fatalities on our roadways by 2050. We've been going in the wrong direction on this issue for the past couple of years.
And NSC actually, estimates that over 40,000 people were killed in 2016 on the roadways. We have to do more. And Road to Zero is that effort to get moving in the other direction and reduce those fatalities. It's a broad-based, diverse coalition of people who care about saving lives on the roads
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Logos: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.
Every Second Matters | Atlanta, Georgia
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Text: Travelers Institute (registered trademark) Every Second Matters (trademark) Symposium, Georgia State University, Atlanta, GA. The top of a tall, windowed building says, Georgia State University. A sign near the entrance says, Centennial Hall. On an event sign, The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers. WELCOME. Thursday, November 9, 2017. 11:30 a.m. Registration and Networking. 12:00 p.m. Luncheon Program. Join the conversation on Twitter: Hashtag EverySecondMatters. Signed caps say, Travelers Championship. People bustle near a merch table. Others pose for a group photo. Joan Woodward wears pearls and a yellow blazer, standing at a podium. Text: Joan Woodward, President, Travelers Institute; Executive Vice President, Public Policy, Travelers.
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JOAN WOODWARD: So the Travelers Institute, that is our public policy think tank raising awareness about really important topics to our customers, to the public at large, and the insurance industry. We are on the front lines, as you just heard of, sad claim data and car accidents. And we see firsthand what this does to families and communities. We intend to do this Every Second Matters campaign tour over the next couple of years.
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A man wears a gray suit and name tag, standing at the podium. Text: Doug Rieder, Chairman and Partner, Sterling Seacrest Partners.
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DOUG RIEDER: Distracted driving goes beyond texting. It also goes beyond personal decision making. Distracted driving has a huge impact on businesses. Every day, there are thousands of vehicles on the road engaged in company business vehicles ranging from delivery trucks to employees running late to meetings. How many times have you as a boss called an employee when you knew they were in their car on their way to work or to a meeting? Without thinking about it you've become a distraction to that driver.
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A man wears a dark suit in front of a repeating Travelers Institute backdrop. Text: Brian Mixon, Middle Georgia Law Enforcement Liaison, Governor's Office of Highway Safety, State of Georgia.
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BRIAN MIXON: 74% of our fatal crashes were directly attributed to one of three things, speed because we go 100 miles an hour everywhere we go, impaired driving because we're stupid and we still drink and drive, or we're drugged and drive, and distracted driving. I would argue that distracted driving would far surpass the other two combined because we know that NHTSA's put a number out that 94% of all crashes are directly attributed to a driver's behavior.
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A panelist wears a dark blazer, sitting with others in front of the repeating backdrop. Text: Jane Terry, Senior Director, Government Affairs, National Safety Council.
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JANE TERRY: About 45% of people feel pressure when they're in the car to respond to a work-related email. And I think as employers, we can think about what are those typical drive times or if we know somebody in a vehicle, how can we also alter our behavior as somebody who might send a text, send an email looking for some type of information to wait until that person has completed that trip.
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Another panelist wears a dark suit and maroon tie, sitting next to Jane. Text: Chris Hayes, Second Vice President - Transportation, Risk Control, Travelers
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CHRIS HAYES: The largest source of workplace fatalities, the largest source of workplace injuries, and the highest cost for workplace injuries are all motor vehicle accidents. And it's not just company cars. It's not just trucks. It's you and I driving to meetings.
So keeping that in mind and really making sure that your fleet safety policy, your driver safety policy encompasses all of those drivers, all of those employees. Whether or not you see them as a driver or not is really very important.
BRIAN MIXON:
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Brian sits on the panel. Text: Brian Mixon, Middle Georgia Law Enforcement Liaison, Governor's Office of Highway Safety, State of Georgia.
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What we're really hoping to do is get hands-free to give officers a little bit more teeth. We would love for there to be an increase. In Georgia is $150 fine and 1 point on your driver's license. If that fine was $1,500 or 6 points on your license, I think we'd probably put our phones down a little quicker.
That's not always been the case, though. If you look at impaired driving, our fines and consequences for impaired driving have skyrocketed from where they were in the 1980s, and we still have a problem with impaired drivers. So we're not going to legislate ourselves out of this problem. It's going to be a tool that we use, but as a culture, we have to change the way that we view it.
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The Travelers red umbrella logo sits inside a stopwatch icon. Text: Every Second Matters (service mark). Travelers Institute (registered trademark). Travelers.
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ANNOUNCER: Learn more at travelersinstitute.org.