Trucking Industry Outlook: What We’re Looking Forward to in 2023

Wednesdays with Woodward® webinar series

November 2, 2022

Wednesday 1:00 p.m.-2:00 p.m. ET

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Whether you’re a driver, fleet owner or risk manager, it can be a great time to be in the trucking industry. Leading experts from the American Trucking Associations, Travelers and Northland Insurance joined us for a deep dive into today’s latest opportunities and headwinds in trucking. We explored technology-driven safety advancements that are helping to protect drivers on the road. We also surveyed economic factors that are driving demand for goods and impacting wages, the labor market and the supply chain. And last, but certainly not least, our panel shared insights from the insurance industry, including how technology is allowing for impactful innovations in underwriting and more.

Summary

What did we learn? Here are the top takeaways from Trucking Industry Outlook for 2023.

Pandemic-related challenges persist in a divided political climate. Ed Gilroy, SVP of Legislative Affairs with the American Trucking Associations (ATA), saw supply chain, workforce and other “offshoot” issues impacting the industry take a backseat during the pandemic. “When President Biden took office, the world was in the midst of a public health crisis, so understandably that was the focus of the Administration,” he reflected. Predicting “if not seismic shifts, certainly important ones” after the 2022 U.S. midterm elections, he assured that the ATA — with a focus on safe truck parking and workforce training in 2023 — “will work feverishly to do what we can to advance the interest of the industry on a bipartisan basis.”

Fuel prices and driver shortages remain some of the industry’s biggest obstacles. “The top issues are the top issues I’ve seen for 25 years… it’s just a different flavor to it every time, and those are fuel and drivers,” observed Chris Hayes, AVP of Workers Compensation and Transportation at Travelers. “We’re in a very unusual place with the economy. Fuel prices are very volatile. And it’s anyone’s guess what unemployment will look like,” he said. “The large amount of uncertainty around those two topics is the key thing on people’s minds right now.” Gilroy agreed. “It’s something we’re watching very closely,” he added.

Better job support could help solve the driver shortage. Hayes believes that driver shortages in trucking could be addressed at least in part through better employment policies, like those advocated within Travelers’ Workforce Advantage. “People tend to think that attracting and hiring the next group of employees is the key. But we like to think of it as the end-product. The start of this process should be supporting and engaging your current workforce,” he said. “Look at the best ways we can support our current drivers to make this the best job we can for the next generation of drivers.”

Data is changing the game. Northland Insurance, a division of Travelers and one of the longest tenured insurance carriers for commercial trucking companies, has access to a range of historical data that is useful to help keep fleets safe on the road. Northland’s president, Donato Monaco, noted how today’s data and analytics benefit carriers and policyholders alike, “Insurance companies are using data to select risks and to enhance our underwriting and product pricing,” he said. “Aggregating data from a range of sources is also becoming more automated, which helps to streamline our quoting process. In the end, we can service trucking insureds in a more efficient way, which is beneficial for everybody.”

Nuclear verdicts remain a “scourge” on the industry. “The impact, not just on the price of insurance for our carrier members, but in some cases even just the availability of insurance, is a very big issue,” Gilroy said. While the ATA continues to work with state and federal agencies to address the problem, the session’s panelists agreed solid workplace safety programs are key. “One of the ways to help reduce your exposure is having great safety programs in place and good records that are consistently maintained,” said Monaco. Hayes concurred. “Having a policy and sticking to that policy so you can go to a court and say: we did our best. That’s a good defense.”

Cargo theft has “increased dramatically” since the pandemic. With the only dedicated cargo theft investigative service in the industry, Travelers’ insight remains unparalleled. “Easy-to-sell consumer goods, pharmaceuticals, but especially electronics, have had an increasing risk of theft and are an area of concern,” said Hayes. His advice? “Be harder to steal from.” Do not park in high-theft states or areas. Try not to leave trucks unattended. “Very simple things can make a big difference.”

Risk professionals have immense offer value to offer beyond an insurance policy. “We talk to a lot of customers. We get a lot of good ideas, and we share them with the company we see next,” Hayes enthused. “I think the same applies to our agency partners. Understanding what we’re recommending, being able to pass that on to more than just one customer, helping pick up tips to make us all safe on the roadways can really bring that extra value.”

What’s in store for 2023 and beyond? “We’re very excited to see passage of the [Infrastructure] Bill. It was long overdue,” Gilroy answered, adding “in particular, we’ve been pleased with the financial investment this includes. It is hugely important, not only to the trucking industry in terms of roads and bridges and highways, but to the broader infrastructure of the country. So it’s important we work with the Administration to ensure those new resources are spent effectively and wisely.”

Presented by the Travelers Institute, Northland Insurance, American Trucking Associations, the Master's in Financial Technology (FinTech) Program at the University of Connecticut School of Business, MetroHartford Alliance, Connecticut Business & Industry Association and the Big I Minnesota.

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Speakers

 Ed Gilroy
Ed Gilroy
Senior Vice President of Legislative Affairs, American Trucking Associations

 Donato Monaco
Donato Monaco
President, Northland Insurance

 Chris Hayes  
Chris Hayes
Assistant Vice President, Workers Compensation and Transportation, Risk Control, Travelers

Host

 Jessica Kearney Headshot  
Jessica Kearney
Assistant Vice President, Travelers Institute, Travelers

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