Employee Community Involvement: Fresh Ideas and Emerging Trends for Today’s Business Leaders

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Employee Community Involvement: Fresh Ideas and Emerging Trends for Today’s Business Leaders

March 6, 2024

Wednesday 1:00 p.m.-2:00 p.m. ET

How does employee community involvement benefit your colleagues, your business and your community? And how do you know if you have a winning strategy? Two powerhouses in corporate social responsibility, Colleen Olphert, Director of Membership and Member Services of the Boston College Center for Corporate Citizenship, and Marlene Ibsen, CEO and President of the Travelers Foundation, joined us to share insights from research, experience and lessons learned from the Center’s more than 500 member companies. They told us why community engagement, volunteer and giving initiatives are some of the best investments an organization can make. Learn about emerging trends and leave with a road map for dusting off and leveling up your own employee engagement program.

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Summary

What did we learn? Here are the top takeaways from Employee Community Involvement: Fresh Ideas and Emerging Trends for Today’s Business Leaders.

Employee community involvement can have a positive effect on your business. A recent study by the Boston College Center for Corporate Citizenship found a positive connection between employee volunteerism and increased employee engagement. Olphert noted that studies have shown that engaged employees help increase a company’s productivity, sales and profitability while decreasing absenteeism and turnover. “Giving employees the opportunity to volunteer is going to bring you results; they’re going to be able to make bigger contributions to your company,” Olphert shared. “Volunteering gives employees new ways to connect to colleagues and develop networks that can power innovation. This all helps your bottom line. And so for a short-term cost, you have the long-term return on investment of engaged employees.”

A successful program comes with key considerations. Both speakers gave advice for organizations just getting started with their community involvement programs. “Consider the business impacts that you’re hoping to gain and clearly communicate the goals for the program,” Ibsen suggested. When choosing which programming to offer, Olphert recommended having options. “Variety and choice are imperative to a successful volunteer program,” she said. Added Ibsen: “It’s important to have meaningful and well-planned experiences for employees. They want to feel like their time has been well-used and they’re contributing to an important cause.”

Partnerships can help your volunteer program thrive. Olphert shared that partnering with nonprofits can be a great way for companies to build their volunteer programs. “Engaging nonprofits and then engaging employees and asking what they’re interested in is the best way to succeed,” she said. “If you can identify a cause that aligns with your business, employees will be excited to jump in and get involved. Explain why that cause is important and why it’s so critical both to the community and to the company.” Ibsen highlighted a partnership between Travelers and All Hands Volunteering where employees rebuilt a baseball field that had been destroyed by a hurricane in Puerto Rico. While a ballpark might not seem imperative to rebuild, Travelers and All Hands listened to community members and understood that for this community, the restored ballpark would truly make an impact.

Even with a little time, you can make a big difference. Ibsen mentioned packing events, like filling backpacks with school supplies or making literacy kits, as a great way to get employees involved even if their time is limited. She stressed the importance of connecting participants with the mission of the nonprofit so they will realize the impact the kits will have and who will benefit from their services. Olphert added that “some companies have created something in the break or lunchroom” where people can drop in and volunteer during the day or week.

Virtual volunteer opportunities can be just a few clicks away. Many companies now have hybrid and remote workforces, and both speakers urged companies to consider offering virtual volunteering opportunities. Virtual volunteering gained traction during the height of the pandemic and has continued to provide increased connectivity and flexibility to employees who want to volunteer. For help finding a virtual opportunity for your team, Olphert suggested starting off with larger organizations like United Way or Junior Achievement. She also noted that the Boston College Center for Corporate Citizenship provides resources for finding virtual volunteering.

Employees are looking for ways to get involved in their communities. Employee volunteering slowed during the pandemic but is bouncing back. “We are on a trajectory to get back to pre-pandemic levels,” Ibsen shared. “Travelers set a goal in 2023 challenging our employees to reach 100,000 volunteer hours, and they exceeded that goal. So we’ve set a goal for 2024 of 120,000 hours in an effort to get back to where we were … and hopefully surpass that over the next couple of years.” From skills-based volunteering like virtual tutoring or mentoring to team-building activities like building houses for Habitat for Humanity, our speakers encouraged finding what works for your teams when building your program. Olphert noted, “Community involvement programs connect people to a purpose, and that progresses both the business and the community.”

Speakers

Colleen Olphert headshot  
Colleen Olphert
Director of Membership and Member Services, Boston College Center for Corporate Citizenship (BCCCC)

Marlene Ibsen headshot
Marlene Ibsen
Vice President of Community Relations; CEO and President, Travelers Foundation; Travelers

Host

 Jessica Kearney Headshot  
Jessica Kearney
Assistant Vice President, Travelers Institute, Travelers