ADAS in the Wild

Wednesdays With Woodward webinar series logo

ADAS in the Wild

September 13, 2023

Wednesday 1:00 p.m.-2:00 p.m. ET

This Wednesdays with Woodward program is proudly presented as part of the Travelers Institute’s Every Second Matters® initiative, which empowers drivers, passengers, cyclists and pedestrians to speak up, set positive examples and play an active role in changing roadway behaviors to help prevent injuries and save lives.

Every Second Matters logo

Newer vehicles today are packed with sensors and technology. This includes a group of features known as Advanced Driver Assistance Systems (or ADAS), that aim to help drivers better react to danger on the road and partially automate the driving task. So how are drivers today actually handling all this new tech? Are we beginning to see safety benefits? In this Travelers Institute webinar, we joined Dr. Bryan Reimer as he shared insights from MIT’s Advanced Vehicle Technology Consortium, which studies real life drivers in and around New England operating some of today’s most tech-forward vehicle models.  Travelers’ Personal Insurance Vice President Amanda Mezerewski got into the conversation as well for a deep dive on the state of ADAS, its safety benefits, limitations, consumer understanding and more.

Watch webinar replay

Summary

What did we learn? Here are the top takeaways from ADAS in the Wild.

What is ADAS? There are many types of vehicle safety systems classified as Advanced Driver Assistance Systems, including automatic emergency braking, adaptive cruise control and more. “ADAS aim to support driver safety and enhance convenience,” said Dr. Reimer. He added that more data is needed to provide a fuller picture of how these newer driver assistance systems interact with driving risks, like speeding and distracted driving, and impact overall safety. However, automotive automation is nothing new. “We automated transmissions, we added power steering and electronic stability control, all with different elements of supporting the driver,” added Dr. Reimer.

ADAS often work together. Mezerewski noted that many ADAS are sold to customers in bundles. According to theInsurance Institute for Highway Safety and Highway Loss Data Institute (IIHS-HLDI), some of the most common ADAS inclusions are forward collision warning (FCW), FCW with auto brake, adaptive headlights, lane departure warning, side-view assist, parking sensors, rear camera and rear automatic emergency braking. The IIHS tests vehicles to evaluate two aspects of safety: crashworthiness – how well a vehicle protects its occupants in a crash – and crash avoidance and mitigation – technology that can prevent a crash or lessen its severity. Before buying a new car, drivers can search vehicle ratings by entering a vehicle’s make and model on the IIHS website to get help choosing a vehicle that offers a high level of crash protection and essential safety features.

How have ADAS impacted auto insurance claim frequency and severity? HLDI has been studying ADAS for over 12 years and has published more than 100 studies on the real-world benefits based on crash and claims data. “In one of the most recent studies, it was found that vehicles equipped with most of these technologies are associated with reductions in claim frequencies for property damage liability and bodily injury liability approaching 40%,” Mezerewski said. As for severity, or average dollars paid out per claim, Mezerewski added, “We can see that overall ADAS features contribute to higher average repair costs when crashes do happen. This is primarily driven by two reasons: First, the technology in vehicles is more costly. Secondly, the technology has shown to be effective in eliminating low-dollar claims, which results in an overall increase in the average value for claims that do remain.” However, even with the slightly higher severity, Mezerewski said that the reduction in claim frequency far outweighs any increase in average claim costs.

Automatic emergency braking (AEB) is crucial. When comparing technologies that warn the driver versus similar technologies that act on behalf of the driver, like automatic emergency braking, the latter is typically associated with larger reductions in insurance claim frequency. “Forward AEB is not perfect, but it’s the key system we should all be buying,” Dr. Reimer said. Mezerewski agreed: “We see the aggregate loss costs lower particularly for AEB due to the reduction in frequency that it provides,” she shared, noting that Travelers offers a premium discount for policyholders who drive vehicles equipped with AEB. Drivers should check with their local agent to find out if this discount is available in their state.

The most critical safety feature in every vehicle is still the driver. Dr. Reimer noted that drivers can be unsure of what exactly their responsibilities include when ADAS are involved: “Perhaps we need to move away from global terminology that has been focused on levels of automation toward simplified terms. For example, I am ‘driving,’ and I am responsible for all the aspects of vehicle control and safe mobility. Or I am ‘riding,’ much like the yesteryears of being a passenger, and I am not responsible for anything at that given point in time.” He emphasized that while automation is effective at decreasing harm on the road, the most critical safety feature in every vehicle is still the driver. Mezerewski added, “The power of the technology is only as good as its use: These technologies can be turned on or off within the vehicle by the driver, and to demonstrate their effectiveness, they need to be kept activated. Drivers need to be ready and able to respond to warnings and interventions for them to work as designed.”

Self-driving vehicles are not a reality. With all the consumer confusion that exists about vehicle technologies today, the speakers clarified where society is on the road to highly automated vehicles. “Nothing today is fully self-driving on public roadways. For the foreseeable future, the vast majority of miles traveled will be driven by humans,” Dr. Reimer shared, emphasizing the need for additional driver education with complex technology being added to vehicles. Putting a finer point on it, Dr. Reimer shared his skepticism that truly driverless vehicles – ones that would be designated as Level 5 automation by SAE International and operated anywhere a human would drive – will ever exist: “The concept of Level 5 was designed to be the allure of general artificial intelligence. Everything we build will have some level of engineering constraint and require some level of human decision-making, even if it’s just the occasional assistance of a remote operator.”

Demand for ADAS continues to rise. “Drivers are looking for automation that helps assist them. They’re not looking to be replaced. They’re not looking for automation that works only in emergency situations. They’re looking for systems that really assist them,” Dr. Reimer concluded from recent research. He added that the increased use of ADAS is causing driving behaviors to change, with many drivers assuming they need to pay less attention to the road than before. This makes public and private sector collaboration toward technological and behavioral solutions, including education for driver safety, an optimal way forward.

Collaboration creates progress. Reimer shared some of the work that he and his colleagues conduct at MIT’s Advanced Vehicle Technology Consortium, where Travelers is a member and supporter. “AVT is an effort to collect and analyze data that helps objectively characterize how drivers are leveraging ADAS,” Dr. Reimer shared, noting that the consortium loans out some of today’s most tech-forward vehicle models to volunteer drivers in New England. Cameras and sensors then capture video and driver data for MIT to analyze. “Consumers rarely behave like test subjects. They text, they speed, they ignore traffic controls, they get frustrated. The value of naturalistic data is that it allows organizations to learn from the data, assess where their controlled engineering tests and their risk assumptions are correct, and where they may be missing the mark.” He added that MIT’s AVT Consortium is an opportunity for almost 30 research, academic and industry partners to benefit from the research and expertise of both MIT and one another. Learn more: https://avt.mit.edu/.

Speakers

Bryan Reimer headshot
Bryan Reimer, Ph.D.
Research Scientist, Center for Transportation and Logistics and MIT AgeLab
Founder and Co-Director, Advanced Vehicle Technology Consortium; Massachusetts Institute of Technology

 Amanda Mezerewski headshot  
Amanda Mezerewski
Vice President, Personal Insurance Auto Product, Travelers

Host

Joan Woodward headshot
Joan Woodward
President, Travelers Institute; Executive Vice President, Public Policy, Travelers


four-panelists-seated-on-stage-at-event.png

Events & webinars

Don't miss other upcoming programs in the Wednesdays with Woodward® series.

Close up picture of businessman using keyboard

Join our email list

Get on the list to receive program invitations, replays and more.